From Skincare to Fur Care: A Clean-Beauty Ingredient Deep Dive into Muddi Pet’s Rinse-Free Towel Cleanse Serums
What “clean beauty” means for pets
We took cues from modern skincare and haircare: gentle surfactants to lift dirt, humectants to hydrate, conditioners to smooth, and botanicals to soothe. The result is a rinse-free towel cleanse you can do in minutes—no tub, no dryer—with ingredients you actually recognize.
Both formulas are 98.65% naturally derived (by weight, including water). The remaining fraction includes safe, science-backed functional materials (like mild preservatives and conditioning polymers) that keep the formula stable, gentle, and effective between baths.
Why two formulas?
Cats and dogs have different grooming behaviors, sensitivities, and coat needs. We created two tailored formulas—Driftwood Nap for dogs, Chamomile Cloud for cats—so every pet gets the right care.
Dog Serum — Driftwood Nap
Cleanse (gentle surfactants):
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Decyl Glucoside – mild, plant-derived cleanser
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Sodium Lauroyl Sarcosinate – amino-acid surfactant for effective yet gentle lift
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Cocamidopropyl Betaine – coconut-derived co-surfactant that softens
Condition / Detangle / Anti-static:
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Soyethyl Morpholinium Ethosulfate – odor-control support + coat softness
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Polyquaternium-7 – lightweight conditioning polymer
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Polyquaternium-10 – cellulose-derived detangler
Hydrate / Comfort:
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Glycerin – draws in moisture
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Trehalose – protects from dehydration
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Butylene Glycol – enhances glide
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Aloe Vera (Aloe Barbadensis) – soothing hydration
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Oat (Avena Sativa Extract) – skin comfort
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Calendula Officinalis Extract – calming botanical
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Licorice Root (Glycyrrhiza Glabra) Extract – soothing support
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Sophora Flavescens Extract – botanical balance support
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Allantoin – skin protectant
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Vitamin E (Tocopheryl Acetate) – antioxidant
Scent (low, calming):
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Lavender Oil (Lavandula Angustifolia) – soft, clean aroma
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Sandalwood Extract (Santalum Album) – warm, grounding
Stability & Safety:
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Hydroxyacetophenone – antioxidant/preservative booster
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1,2-Hexanediol – preservation aid/humectant
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Disodium EDTA – chelator for stability
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Sodium Chloride – viscosity adjuster
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Citric Acid – pH balance
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Sodium Bicarbonate (Baking Soda) – mild deodorizing/buffering
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Water – the base
Cat Serum — Chamomile Cloud
Cleanse (gentle surfactants):
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Decyl Glucoside – mild, plant-based cleanser
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Cocamidopropyl Betaine – softening co-surfactant
Condition / Detangle / Anti-static:
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Polyquaternium-7 – lightweight conditioner
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Polyquaternium-10 – detangler & static reducer
Hydrate / Comfort:
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Glycerin – humectant
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Trehalose – moisture-retaining sugar
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Butylene Glycol – humectant/solvent
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Aloe Vera – soothing hydration
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Oat (Avena Sativa Extract) – skin comfort
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Centella Asiatica Extract – skin-calming botanical
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Portulaca Oleracea Extract – balance & comfort
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Calendula Officinalis Extract – gentle soothing
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Sophora Flavescens Extract – botanical balance
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Allantoin – soothing skin protectant
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Vitamin E (Tocopheryl Acetate) – antioxidant
Scent (kept low for feline sensitivities):
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Lavender Oil (Lavandula Angustifolia) – subtle clean aroma
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Roman Chamomile (Anthemis Nobilis Oil) – airy, calming note
Stability & Safety:
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Hydroxyacetophenone – antioxidant/preservative booster
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1,2-Hexanediol – preservation aid/humectant
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Disodium EDTA – chelator
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Sodium Chloride – viscosity adjuster
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Citric Acid – pH balance
-
Water – the base
Made without
No SLS/SLES, parabens, phthalates, silicones, mineral oil, drying alcohols, dyes, or harsh solvents.
Quick Use Guide (The Muddi Ritual)
Step 1: Mix 1 capsule (10 ml) with 1,500 ml of warm water.
Step 2: Soak & wring a clean towel until damp and wipe your pet’s body.
Step 3: Brush through your pet’s coat and let air dry — no rinsing needed.
That’s it. No tub, no dryer.
Why 98.65% naturally derived matters
It sets a new standard for modern pet care: high-performance plant- and mineral-derived ingredients backed by a touch of science for stability, safety, and effectiveness.
