Cat Concentrated Rinse-Free Towel Cleanse Serum

Better care, better value
A concentrated formula that dilutes into towel cleanses, sprays, or foams — helping each capsule go further with fewer refills.

No tub, no dryer
Mess-free, rinse-free care for in-between moments — fast, gentle, and efficient.

Soothes skin & softens coat
98.65% naturally derived. With oat, aloe, calendula, cica, vitamin E and other gentle botanicals for calming hydration.

Reduces odor naturally
No harsh chemicals or synthetic perfumes.

1. Full Body Towel Cleanse (1:150 Ratio)

Step 1:  Mix 10 ml of serum with 1,500 ml (~50 fl.oz.) of warm water.
Step 2: Soak & wring a clean towel until damp and wipe your pet’s body.
Step 3: Brush through your pet’s coat and let air dry — no rinsing needed.

2. DIY Dry Shampoo Spray (1:40 Ratio)

Dilute serum with water at a 1:40 ratio and store in a spray bottle. Lightly mist directly onto the coat, then brush or towel off.

(As with any topical product, we recommend diluting the serum and performing a patch test before first use to ensure your pet’s skin stays happy and calm.)

1. Use warm water to dilute.
It helps the serum dissolve evenly, enhances cleansing, and makes the towel cleanse a soothing experience.

2. Use Muddi Mitt Cleanse Towel.
Designed to fit your hand for intuitive, gentle movements — it helps you reach every part of your pet’s coat with ease.

3. Slow is beautiful.
Take your time wiping — this is a moment of connection, not just a cleanse. Your pet will sense the care in every touch.

4. Brush through after.
Gently brushing after the towel cleanse or spray helps distribute the serum through the coat, leaving it soft, smooth, and refreshed.

Aromatherapy in Grooming: Incorporating gentle aromatherapy into grooming can soothe the senses of both pets and their humans. Calming natural scents help reduce stress, create a positive grooming environment, and turn a routine clean into a shared moment of relaxation and connection.

Chamomile Cloud
A whisper of chamomile and lavender, made for sensitive noses. Light and comforting, with a fresh-clean feel that evokes soft towels, sunny windows, and the quiet calm of home. Subtle and soothing — like a purr in the sun.

Thoughtfully Formulated (98.65% Naturally Derived):
Water, glycerin, decyl glucoside, cocamidopropyl betaine, hydroxyacetophenone, 1,2-hexanediol, lavandula angustifolia (lavender) oil, polyquaternium-7, anthemis nobilis flower oil (roman chamomile), polyquaternium-10, allantoin, sodium chloride (salt), tocopheryl acetate (vitamin e), butylene glycol, disodium edta, citric acid, aloe barbadensis leaf juice (aloe vera), avena sativa (oat) extract, centella asiatica leaf extract (cica), portulaca oleracea extract, calendula officinalis extract (calendula), sophora flavescens extract, trehalose.

Highlighted ingredients are commonly considered plant-based, mineral-based, or fermentation-derived, and are typically accepted as “natural” in clean beauty and pet care.

What We Leave Out:
No parabens. No sulfates. No synthetic dyes. No drying alcohols. No artificial fragrance — only what’s needed, nothing that’s not.