The Muddi Ritual: How a Founder’s Vision Became a New Kind of Pet Care

When Juexin, the founder of Muddi Pet set out to create something new in the pet grooming world, it wasn’t just about clean coats — it was about connection. The Muddi Ritual was born out of frustration with the usual options: wipes that didn’t work, dry shampoos that left behind residue, and the never-ending hassle of full baths or infrequent grooming visits.

Instead of creating another spray or wipe, the Muddi Pet team envisioned a modern, sensory ritual that would make in-between clean-ups feel gentle, effective, and even enjoyable — for both pet and parent.

A New Category in Pet Care

The Rinse-Free Towel Cleanse Serum, designed for use with a towel or our custom Muddi Mitt, delivers a skin-calming refresh powered by ingredients you'd normally find in clean skincare — like oat extract, aloe vera, calendula, and a blend of licorice root, cica, chamomile, vitamin E, and other soothing botanical extracts to support skin barrier health and soothe irritation.

It’s a first-of-its-kind formula in the U.S., inspired by rituals already trusted by thousands of pet parents in China. This international proof of concept gave the Muddi Pet team confidence to refine the product and build a complete system designed for pet wellness in the U.S. market.

Why It’s Different

Most grooming solutions just mask odor or offer quick surface-level fixes. The Muddi Ritual goes deeper — a thoughtful way to:

• Soothe and hydrate the skin with every use

• Reduce odor naturally without artificial fragrance or harsh chemicals

• Make clean-ups faster and stress-free — done in minutes, no rinse needed

• Build bonding moments into your pet’s care routine

Gentle enough for regular use, yet effective enough to replace harsh cleansers, chemical sprays, and drying wipe routines.

From Idea to Launch

Every product — from the serum to the mitt, pop-up basin, and brush — was intentionally chosen to support this rinse-free method. The team focused on:

• Clean ingredient sourcing

• Scalable, conscious manufacturing

• A ritual-driven brand story rooted in pet wellness

After extensive sampling, trials, and design — Muddi Pet is ready to launch with a complete care kit that transforms how we think about refreshing our pets.

Looking Ahead

With a clean beauty approach and emotional storytelling at its heart, Muddi Pet isn’t just launching a product — it’s introducing a new care culture. As more pet parents seek alternatives that are fast, safe, and soothing, the Muddi Ritual offers something they haven’t seen before.

And this is just the beginning.