What’s Inside Our Rinse-Free Towel Cleanse Serum — And Why It Matters
Not all pet grooming products are created with your pet's skin and coat health in mind. In a world where synthetic fragrances, sulfates, and harsh surfactants dominate, Muddi Pet set out to create something different: a clean, gentle, and effective formula inspired by skincare science and botanical beauty.
A Closer Look at Our Natural Ingredients
The Rinse-Free Towel Cleanse Serum is powered by a carefully selected blend of skin-supportive botanicals — with a few standout ingredients featured here, and even more working quietly in the background to support skin health and coat vitality.
• Oat Extract – Known for its calming and soothing properties, oat extract helps reduce irritation, redness, and dryness. It supports the skin barrier while conditioning the coat, making it a trusted ingredient in natural pet care.
• Aloe Vera – This naturally hydrating plant extract helps calm inflammation and replenish moisture. When used properly, aloe is one of the most nourishing and pet-safe botanicals available.
• Calendula Extract – Derived from marigold flowers, calendula is rich in antioxidants and known for supporting skin recovery. Its gentle, anti-inflammatory properties make it ideal for sensitive or easily irritated skin.
• Vitamin E (Tocopheryl Acetate) – A powerful antioxidant that helps defend the skin from environmental stress and lock in hydration.
• Licorice Root Extract – A soothing botanical known for its ability to calm inflammation and visibly reduce redness. It’s often used in sensitive-skin formulations for both pets and humans.
• Cica (Centella Asiatica Leaf Extract) – Loved in skincare for its barrier-repairing and soothing qualities, Cica helps strengthen sensitive skin and promote resilience.
Together, this multi-functional blend delivers a thorough yet gentle cleanse — without the irritation of harsh detergents or synthetic fragrance. It’s a refresh that pets (and their skin) can feel good about.
Gentle for In-Between Moments, Thoughtfully Formulated for Skin & Coat
Our serum was created for the moments between full baths or post-adventure clean-ups — when your pet needs a clean, comforting refresh without irritation. That’s why we left out the ingredients that can disrupt your pet’s skin barrier or coat health.
❌ No parabens
❌ No sulfates (SLS/SLES)
❌ No synthetic dyes
❌ No drying alcohols
❌ No phthalates or silicones
❌ No harsh detergents or added fragrances
Only the good stuff — like oat extract, aloe vera, calendula, and a blend of licorice root, cica, chamomile, vitamin E, and other soothing botanical extracts — to keep their skin calm and their coat soft, clean, and cared for.
How It Works: Dilution + Delivery
Unlike sprays or wipes, our serum is diluted in warm water, making each use a gentle and skin-friendly experience. One 10 ml capsule blends with 1500 ml of water — just the right ratio to create a calming, non-sticky cleanse.
Use with a towel or the Muddi Mitt for better coverage, or pair with our Pop-Up Basin for convenience at home or on the go.
Why Our Ingredients Matter
Choosing safe pet grooming products doesn’t mean sacrificing performance. In fact, gentle formulations often lead to better long-term coat and skin health. Pets prone to dryness, flaking, or itching benefit from botanical care that calms and protects.
As more pet parents seek clean alternatives, transparency around ingredients is more important than ever. We're proud to lead the way in bringing natural pet grooming ingredients to the forefront of modern routines.
Final Thoughts
When you reach for your own skincare, you look for nourishing, gentle, plant-based formulas. Why should it be any different for your pet?
Our Rinse-Free Towel Cleanse Serum brings that same level of care and intention to pet grooming. Clean, calming, and effective — it’s one small change that can make a big difference in your pet’s everyday comfort.
